About me

Four years of designing products end to end, from the first rough flow to the interface people rely on every day. The work spans industrial automation platforms, brand identities and early-stage products, and an industrial design degree still shapes how I think: in systems, not screens. I take ideas all the way to something that runs, with AI as part of the toolkit rather than a shortcut. Most days go into refining working prototypes and making short-form video with AI, using tools like Claude Code and Higgsfield to shape the work while it is being built.

Recent Projects.

Veld, the system under the interface. Identity and product design for a design & software studio — the mark, the system it derives, and the studio's own site.

Open Veld
The Site, in Hand

The Site, in Hand. The studio's homepage on a phone: the same line and the same live numbers, sized for one thumb.

The Console on the Desk

The Console on the Desk. The operator dashboard on a laptop, where the production floor gets watched all day.

A Site That Leads With One Line

A Site That Leads With One Line. The studio's homepage opens on a single sentence and a few live numbers, then gets out of the way. Designed and built as four responsive pages.

The Mark, Doing a Job

The Mark, Doing a Job. The segmented V becomes a data language: output bars, line status and alerts in a production dashboard, ink on near-black with one signal colour.

The Mark on the Wall

The Mark on the Wall. The wordmark as a blade sign: one orange block that reads from across the street.

One System, Four Layers

One System, Four Layers. Tokens feed elements, elements build components, components make surfaces. Every screen traces back to a token.

Studio 55, fifty-five, then never again. A self-initiated identity and shop for a ceramic studio that makes every form fifty-five times, then breaks the templates.

Open Studio 55
The Rule Is the Headline

The Rule Is the Headline. The shop opens on the studio's one rule — fifty-five, then never again — and shows how much of each form is left.

Every Piece Has a Number

Every Piece Has a Number. The product page tells you which of the fifty-five you are holding, and how many remain before the form is gone.

The Studio's Side of It

The Studio's Side of It. A quiet dashboard for the makers: pieces thrown, open runs and orders. Nothing decorative, nothing to learn.

Built Phone-First

Built Phone-First. The counter, the shop and the object page on a phone, where most of the buying happens.

The Countdown, Posted

The Countdown, Posted. Stories count the pieces as they go — thirty-four of fifty-five — and close the form on the day the templates are cut.

Every Print Carries the Count

Every Print Carries the Count. Stationery that states the number first: which piece, which form, and the day it was thrown.

NOA, personal finance, made calm. A fintech app for everyday money — research, iOS design, brand identity and a design system scaled to a web dashboard.

Open NOA
A System, Not a Set of Screens

A System, Not a Set of Screens. Onboarding, home, statistics, transfers and settings, all assembled from the same cards, pills and capsule bars.

Spending Without the Alarm

Spending Without the Alarm. Capsule bars and soft delta chips show where the money went, without the red that makes people close the app.

The Same Calm on a Desktop

The Same Calm on a Desktop. The mobile system scaled to a web dashboard: the same cards and pills, more room for the numbers.

Every Screen From the Same Parts

Every Screen From the Same Parts. A components library where nothing is bespoke, so new screens arrive already consistent.

The Number You Came For

The Number You Came For. On the watch the balance is the whole screen. One glance, then back to your day.

Personal Finance, Made Calm

Personal Finance, Made Calm. The brand line carried from the app icon all the way to the launch stage.

Digital Marketing.